Multimodal Metaphor (Applications of Cognitive Linguistics)

Metaphor pervades discourse and should govern how we predict and act. yet such a lot stories simply talk about its verbal forms. This e-book examines metaphors drawing on mixtures of visuals, language, gestures, sound, and tune. Investigated texts contain advertisements, political cartoons, comics, movie, songs, and oral verbal exchange. the place applicable, the effect of style and cultural components is thematized.

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Xiii I. atmosphere the Scene bankruptcy 1 advent Charles Forceville and Eduardo Urios-Aparisi...................................................... three bankruptcy 2 Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for examine Charles Forceville .............................................................................................. 19 II. Multimodal Metaphor in advertisements bankruptcy three model photos: Multimodal metaphor in company branding messages Veronika Koller ................................................................................................. forty five bankruptcy four slicing around the senses: Imagery in winespeak and audiovisual merchandising Rosario Caballero............................................................................................... seventy three bankruptcy five interplay of multimodal metaphor and metonymy in television advertisements: 4 case stories Eduardo Urios-Aparisi ...................................................................................... ninety five bankruptcy 6 Nonverbal and multimodal manifestation of metaphors and metonymies: A case research Ning Yu ........................................................................................................... 119 vi desk of contents III. Multimodal Metaphor in Political Cartoons bankruptcy 7 visible metaphor as opposed to verbal metaphor: A unified account Francisco Yus................................................................................................... 147 bankruptcy eight Metaphor in political cartoons: Exploring viewers responses Elizabeth El Refaie........................................................................................... 173 bankruptcy nine picture alignment in multimodal metaphor Norman Y. Teng .............................................................................................. 197 bankruptcy 10 visible metaphoric conceptualization in editorial cartoons Joost Schilperoord and Alfons Maes ................................................................. 213 IV. Metaphors of Emotion in Comics, Manga, and Animation bankruptcy eleven Anger in Asterix: The metaphorical illustration of anger in comics and lively movies Bart Eerden ...................................................................................................... 243 bankruptcy 12 Pictorial metaphors of emotion in jap comics Kazuko Shinohara and Yoshihiro Matsunaka ................................................... 265 V. Metaphor in Spoken Language and Co-Speech Gesture bankruptcy thirteen phrases, gestures, and past: different types of multimodal metaphor within the use of spoken language Cornelia Müller and Alan Cienki ..................................................................... 297 bankruptcy 14 Metonymy first, metaphor moment: A cognitive-semiotic method of multimodal figures of proposal in co-speech gesture Irene Mittelberg and Linda R. Waugh ............................................................. 329 Table of contents vii VI. Metaphor regarding song and Sound bankruptcy 15 tune, language, and multimodal metaphor Lawrence M.

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