Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives

By George Lakoff

Don't think about an Elephant! is the definitive guide for figuring out what occurred within the 2004 election and speaking successfully approximately key matters dealing with the USA this day. writer George Lakoff has develop into a key consultant to the Democratic celebration, aiding them strengthen their message and body the political debate.

In this ebook Lakoff explains how conservatives imagine, and the way to counter their arguments. He outlines intimately the normal American values that progressives carry, yet are usually not able to articulate. Lakoff additionally breaks down the ways that conservatives have framed the problems, and offers examples of the way progressives can reframe the debate.

Lakoff's years of analysis and paintings with environmental and political leaders were distilled into this crucial advisor, which exhibits progressives how one can imagine by way of values rather than courses, and why humans vote their values and identities, frequently opposed to their most sensible interests.

Don't think about An Elephant! is the antidote to the final 40 years of conservative strategizing and definitely the right wing's stranglehold on political discussion within the United States.

Read it, take action—and aid take the USA back.

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